Description
Look at Google Trends tracking of these 2 labels for Athabasca bitumen extraction. "Oil" has won over "Tar". But searches for both terms are mostly Canadian: does the world cares much less? "Oil sands" was searched 100 to 1 from Fort McMurray compared to Houston searchers. "Tar Sands" was searched 100 to 20 from Victoria compared to Washington DC. But note the strategic insight that the policy centre of the US is searching "Tar Sands" and not "Oil".
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